How the Gigs and Services Workforce is Propelling Small and Mid-Size Businesses Forward

12 April, 2022

In the day-to-day world of small and mid-size businesses, reliable and talented workers are among the most critical contributors to business growth and success. They are the customer-facing employees responsible for the 5-star reviews, the savvy marketer who conceptualized the attention-grabbing promotions, and the number-crunching bookkeeper who keeps the finances in check. However, in today’s ever-changing business environment, many of those invaluable workers are not traditional employees—they’re gig workers who bring a professional skill set to the table but technically work for themselves.

The era of full-time employees hired through resumes, interviews, and references is slowly fading. The Great Resignation has forced small and mid-size businesses to reevaluate how they hire and who they hire. While just five years ago, prospective employees would diligently scan for job openings and put their best foot forward with an impressive resume and 3-piece interview suit, today they are turning to on-demand gigs and services opportunities to establish themselves as independent contractors who are just as valuable as 9-to-5 employees. For business owners, they represent a gold mine of talent that offers them cost-savings with no benefits or retirement plan obligations while still reaping the benefits of their expertise.

The gig economy has evolved dramatically over the past few years. The industry that started as Uber drivers and Instacart delivery now encompasses everything from accountants and marketers to restaurants chefs and professional landscapers. Easy-to-use online marketplaces are flooded with workers ready to take on any task, with small and mid-size business owners securing their services quickly. These platforms, such as Wage, are becoming increasingly responsible for business managers and owners to focus more on business growth, with the day-to-day needs and operations in the capable hands of gig workers. They represent mom-and-pop restaurants securing the talents of the wait staff, chefs, and hostesses; independent hotels securing handymen, cleaning teams, and landscapers; and local white-collar businesses owners securing marketers, accountants, and professional drivers for visiting clients.

The Wage platform has emerged as a front-runner in the on-demand gigs and services industry, serving as an innovative platform that connects talent with businesses in need of their services. With more than 110,000 vetted workers and 3,000+ small businesses currently using the site, they provide an efficient and effective marketplace that allows small and mid-size businesses to thrive. From professionals with 4-year college degrees and a decade of experience to trade professionals who have perfected their craft, these online marketplaces quickly become the go-to resource for business owners with a workplace void to fill. Once they understand the value, they’re not turning back to hiring traditional, full-time employees due to the quality, dependability, and level of professionalism they’re receiving from the gig workforce.

Making the gig workforce even more appealing is the ease of communication with today’s technology. A daily or weekly catch-up meeting via Zoom to detail progress and assign the next set of responsibilities is required to keep the wheels in motion. Workers take the reins and accomplish their tasks with little to no supervision. Digital workspaces allow you to connect multiple workers who need to collaborate without being in the same room to complete a project. Online platforms for gigs and services workers include payment functionality, taking care of that time-consuming housekeeping task for business owners. They also have two-way messaging, so there’s no need to setup gig workers with a company email address. The combination of user-friendly online marketplaces for discovering gig workers, and endless technology resources both inside and outside of those platforms to manage it all, is helping to cement these working relationships as the wave of the future.

The benefits of leveraging the gig economy for professional business roles are growing daily. These online marketplaces make these valued workers even more accessible and increase the number of service categories offered. With the flexibility, convenience, and diversity of jobs the gig economy provides its workers, they aren’t migrating back to in-office, 9-to-5 jobs anytime soon. This is a trend we’ll continue to see grow for small and mid-size businesses, which will thrive with the gig workforce behind them.To learn more about Wage and how it can impact your small or mid-size business, visit:

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